Spend a bit more time thinking about dwell time
27 Minutes, that’s the average time returning visitors hang out on our trivia website www.braindash.com. Surely that’s enough to make anyone envious! 27 minutes to show off your products and advertising. Next time you look at your Google analytics account check out what the average number of minutes is your visitors stay on your site and image what you can do to increase it.
Good, engaging content is clearly king when it comes to increasing this number and over the last few years we’ve seen a dramatic increase by adding more great games to our site.
More recently we added a chat channel to our site which again showed us that engaging community features will increase the return rate of your visitors and lead to longer session times.
Both games and chat let to a higher number of page impressions, increased eCPM in Adsense and an significant increase in the percentage of visitors who make a deposit. So we suggest you pay closer attention to this number: these visitors are on your site anyway so you may as well make the most of them and maybe adding one of our free widget games will keep them entertained.