Whilst privacy concerns remain order of the day for Facebook users the opportunities which Facebook provides to site owners are often underestimated. Take for example the recent enhancements made to the Facebook like button which when placed on your site can provide you with significant opportunities for viral traffic to your website.

It takes more than just embedding the like button iFrame on your page to take advantage of this functionality and clear consideration should be given to how the communication flow with those visitors who have liked your pages are maintained. Every single user who likes (part of) your website will provide you with an immediate communication channel to their Facebook wall as every time you post on the admin page associated with a like OpenGraph resource all those who have liked this resource will receive this post on their Facebook wall. For the time being, it won’t replace eMail CRM but this instant way of communicating with your visitors, courtesy of Facebook is to be embraced with both arms.

Your challenge is to ensure that what you post on your visitors wall is of interest to them (as by a click of the button they can un-like you) whilst it achieves your business objectives. We like it!